How Do Keyword Research?

What is Keyword and How does keyword research for content writing?

keyword: It is a word or phrase which exactly relates to the content on your website.

Keyword Research: Keywords in terms of search volume and competition with the long tail and short tail keywords then only you can decide the number of pages, structure, content, URLs, meta tags and etc in your website.

How to do Keyword Research?

There are two methods of Keyword Research.

• Offline Keyword Research
• Online Keyword Research

Offline Keyword Research you have to do brainstorming on search terms, what exactly people are searching and what else they can search for.

You can discuss with your colleagues, friends, team, and staff, listen to customer queries, talk to your customer, and conduct customer surveys.

For example - we think managed it service is a good search term because we are from the industry but our customers are using the IT solution outsource provider as a search term.

Online Keyword Research We have many free and paid online keyword research tools and platforms for filtered keyword research using many criteria such as:

1. Volume of keywords

The volume of keywords refers to how many times have searched that keyword in a period. When we know which keyword is being searched a lot, then we can choose a good keyword that can easily rank.

2. Historical and upcoming trends

It shows the historical trend of that keyword. With this, we can guess its upcoming trend and we will work on those keywords which are trending in the coming time so that we can get a good ranking.

3. Related searches and phrases

This lets us know which keywords or phrases are related to our keywords that are being searched so that we keep our keywords according to the keywords that are searched, our chances of ranking get very high because we provide content to the people who are searching.

4. Search volume by city or keywords

It shows us how much that keyword is being searched in which city and in which city it is being searched the most, from this we can easily find out which city our clients mostly belong to and our traffic will be generated from that channel and if we want to run its advertisements too, then we should show more ads on that channel. 

5. Quality of keywords and many more stats.

It tells us what is the quality of your keyword and whether your keyword is strong enough to can get approved good ads on its content or that keyword can help in branding your website and many more.

Top keyword research tools and platforms are:-

• Google Keyword Planner
• Google Trends
• Google Autocomplete
• Semrush
• Ahrefs

Thanks for reading carefully. I hope you understand keyword searching methods.