Main three types of SEO in digital marketing.
Search Engine Optimization is an important factor to grow any business. It helps to rank higher in SERP (search engine result page) according to the related keyword which leads to increased organic traffic, better brand visibility, and higher conversion rates.
There are several different types of SEO strategies, each with its own unique benefits and challenges. In this article, we will discuss the main three types of SEO in digital marketing: Black Hat SEO, White Hat SEO, and Grey Hat SEO.
1. White Hat
SEO (How to rank by following google algorithms and rules)
This is the first type of SEO in digital marketing. The term "White Hat SEO" refers to all tactics that follow google algorithms to rank any website. It learns how to rank any website by following google algorithms and these tactics must follow to rank a website or a webpage.
Why we need White Hat SEO
- Only organic and ethical optimization activities are used in white hat SEO.
- Must follow search engine guidelines and
algorithms.
- For building a positive online reputation White Hat technique is a must.
- White Hat tactics are a must for the best long-lasting sustainable rankings and results.
Techniques of White Hat
SEO
- Making SEO and user-friendly websites according to google updates and guidelines.
- Loading speed of the website must be fast and the website must be responsive according to screens like Phones, tablets, iPad, laptops, PC, etc.
- Evergreen, qualitative, and informative content gives the best results.
- Meta tag and description should be keyword rich
and relevant to page content and URL.
- Site structure must be user-friendly.
- Point images and videos must be relevant to page content.
2. Black Hat SEO
This is the second type of SEO in digital marketing. The term "Black Hat SEO" refers to all tactics that violate google algorithms and rules to rank any website. We must avoid it to rank any website or webpage it is not a good practice to use.
Why we don't use Black Hat SEO to rank in digital marketing?
1. This is a completely unethical process.
2. Volition of search engine guidelines and
algorithms.
3. Black hat SEO can provide quick and good
results in short term but is not sustainable and long-lasting.
4. Use of a black hat optimization can get your domain black
list and remove your website from search engines.
5. Point blackhead tactics are spamming tactics.
6. Point website will be penalized for a lifetime.
Techniques of Black Hat SEO
1. Use of paid links
A paid link is a link that is purchased from another website with the intention of ranking any website. Paid links can be used to improve a website's SEO by increasing its backlink profile, and by providing valuable link juice to the linked-to website.
2. Hidden texts on the website
Hidden texts are those texts text that is hidden from the view of website visitors, but is still visible to search engines. They are used to include keywords and phrases on a website that can help improve its ranking and visibility on search engines.
3. Article spinning
Article spinning is a process of creating new and unique content with the help of software programs or tools. The goal of article spinning is to create new and unique content that can be used to improve a website's ranking and visibility on search engines.
4. Hidden links
5. Cloaking
Cloaking is a technique used to present different content or URLs to search engines than to users. Example:- We are searching for three types of SEO in digital marketing and the search engine is displaying many links then we clicked on one link of those links but after clicking that link we redirect new page which is a movie website that is called cloaking.
6. Website Over-Optimization
Website over-optimization occurs when a website is optimized in such a way that it becomes unnatural and spammy. This can include practices such as keyword stuffing, excessive use of anchor text, and the use of irrelevant or low-quality links.
7. Content scams
Content scams are fraudulent schemes where content providers promise high-quality, original content at a low price, but then deliver plagiarized low-quality or even fake content. Content providers might use a variety of tactics to deceive their clients, including fake testimonials, plagiarism, and even paid reviews.
8. Link manipulation
Link manipulation is another type of content scam that involves the use of manipulative tactics to artificially increase the number of links pointing to a website. Common link manipulation techniques include link buying, link farming, and link exchanging.
9. SERP spam
SERP (Search Engine Result Page) spam is another type of content scam that involves the use of unethical and manipulative tactics to artificially boost a website's search engine ranking. This can be done through the use of keyword stuffing, invisible text, or other techniques that violate the terms of service of search engines.
10. Crooked website
The website "Crooked" is a website that provides information to the public, but there is growing concern that the information provided may not be accurate or trustworthy. In this article, we will examine the issue of the "Crooked" website and provide you with the information you need to make an informed decision about whether or not to trust the information provided.
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