What are the 4 stages of SEO in digital marketing ?

What are the 4 stages of SEO in digital marketing for beginners?

What is SEO?

SEO stands for Search Engine Optimization. It is the process of refining your website using 4 stages of SEO techniques to index your website & rank successfully by different search engines Search Engine Optimization is the best practice for increasing the quantity & quality of your website through organic results.

There are mainly four steps to implement complete optimization in digital marketing.

1. Goals

2. On-Page Optimization

3. Off-Page Optimization

4. Analyze

1.) Goals or main purpose of marketing

The goal is the first step to SEO in digital marketing. It specifies what is your main purpose of doing optimization such as Engagement, Reputation, Branding, etc., and these terms are measured by key performance indicators like organic traffic, views, downloads, etc.

           

Type of Goals	Types of Key Performance Indicators
1.   Engagement 2.   Conversion 3.   Visibility 4.    Reputation 5.    Branding & Creditability 6.    Closers	1.       Organic Traffic 2.       Number of Visitors 3.       Impression and CTR 4.       Views, Downloads, etc. 5.       Leads 6.       sales

 2.) On-Page Optimization

It is the second stage of SEO  that refers to the optimization activities performed on the website itself. It requires optimizing both the site content and HTML code. It is related to work on the website. In this optimization, we follow the google algorithm to make an SEO and user-friendly website. 

On-page SEO is the process of optimizing the structure and content of the webpage. It helps in making SEO and user-friendly website. The ultimate goal of on-page is to help in crawling and indexing your websites.

Why On-Page Optimization is important in digital marketing?

About 60 to 65% value in the ranking factor comes from on-page optimization only. So, it matters a lot in SEO.

• It is the first process for doing a proper SEO.
• It helps to target more specifically:- While optimizing the website we keep in mind the specific audience and specific keywords that narrow down the audience.  

How to do On-Page Optimization in digital marketing?

1. Keyword Research 

• Offline Keyword Research 
• Online Keyword Research

2. On-page optimization process

• Style & Structure
• Up-to-Date Content

3. Optimizing the technical mechanics of your page

• URL Optimization
• Page Names
• Meta Tags 
• Breadcrumb Navigation
• Body of Text 
• Anchor Text 
• Images
• On-Page Headings [H1 | H2| H3] 
• Social Sharing 
• Sitemap 

4. The technical aspects of SEO

• Compatibility
• Structured Data Markup
•  301 Redirect
• Customized 404 Error Page

5. Sitemap and Google search console

• Html Sitemap
• XML
• Robots: Helping You Hide
• Google Search Console Tool Reports

3.) What is Off-Page Optimization 

It is the third stage of SEO in digital marketing. Any activity or efforts took outside of a website to improve its search engine rankings. Off-page SEO embodies any efforts taken outside of a website to improve its search engine rankings. Such as social networking, and brand mentions. guest posting, building backlinks for a website, or more.

Why On-Page optimization is important?

• Search engines are getting more advanced day by day, due to this, search engines are constantly changing their search engine ranking algorithms as it changes ranking factors for providing users the qualitative data as relevant as possible.
• Some of the most common ranking factors for a search engine are the trust matrix of a website, relevancy of the content, and authority of a website or webpage, and big off-page ranking factors Links in the website are compulsory to rank higher in SERPs. Outbound links increase the chances of appearing on the first page of Google.
  
• Many businesses don't rank because their website doesn't have proper page visibility. Page visibility of a website to make sure that the website content is ranking.
• Often websites don't rank because of off-page SEO, this is due to the absence of backlinks.

How to do Off-Page SEO?

1. Link formats (internal & external links) 

• Uninformative Links
•  URL Link
•  Topic Link
•  Keyword Link

2. Link building (inbounds links)

• Bookmarking
• Classified
• Business Listing
•  Document, PDF & PPT Submission
•  Article & Blog Submission
•  Directory Submission
•  Profile Creation
•  Web 2.0
• Image Submission
• Guest Posting

3. Content Marketing

4. Social Sharing